# Analytics/Personalization

> The ability to analyze collected data and tailor experiences to individuals, in tension with strict data minimization.

Record: `lexicon:analytics-personalization`
Kind: capability
Layer: [Security Core](https://banes-lab.com/records/layer/security-core.md)
Canonical: https://banes-lab.com/ontology/lexicon#lexicon-analytics-personalization

Listed in [Lexicon terms](https://banes-lab.com/api/records/lexicon.md), after [Zero Trust](https://banes-lab.com/records/lexicon/zero-trust.md) and before [Certificate Management](https://banes-lab.com/records/lexicon/certificate-management.md).

## Category

- [Security Privacy Compliance](https://banes-lab.com/records/lexicon-category/security-privacy-compliance.md)

## In tension with

- [Privacy by Design](https://banes-lab.com/records/architecture/privacy-by-design.md)
- [Privacy by Design / Analytics/Personalization](https://banes-lab.com/records/tension/analytics-personalization-privacy-by-design.md)

## Linked from

- [Security / Privacy / Compliance / Governance](https://banes-lab.com/ontology/principles/architecture-category-security-privacy-compliance-governance.md)
- [The resolutions](https://banes-lab.com/ontology/schema/the-resolutions.md)